About Us

ODRD seeks to transcend the traditional limitations of street wear by deeply ingraining its philosophy into each piece it creates.  The logo was designed to represent the concept of the eternal soul, bearing in mind the firefly’s continued radiance after the passing of its physical body. ODRD incorporates the theme of light into its creations through the use of reflective materials, blending the line between the material products it offers and the energy embodied within its work. Through its collective mentality ODRD looks to partner with various creators to produce original collaborative pieces and establish itself as a brand of the people.

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